The very latest return reports

A bank with a large branch network is always in the picture about the locally generated response rates.

The aim:

The response elements of a bank's mailings have different return addresses. Despite this, the central marketing department wants to be informed each day of the exact number of responses received at local level.

The solution:

The customer assigns a Data Matrix code to the response elements of its mailings. This code contains all the information that is relevant to the central marketing department. Swiss Post automatically records these data on its sorting machines and sends the reports to the responsible offices each day.

The benefits:

The customer is always aware of the latest volume of responses from mailing campaigns. The marketing managers have a solid database for effectiveness monitoring, fulfilment planning and any follow-up campaigns.