Political advertising

A political party attracts attention in the run-up to the federal elections with a mailshot with an external tab.

The aim:

Voters in the canton in question are to be made aware of a political party and its candidates and thus motivated to vote.

The solution:

Swiss Post distributes flyers to around 95,000 letterboxes under the slogan "the new force". A flyer with a tab and the printed slogan sticks out of the letterbox and arouses curiosity. This element cannot be missed.

The benefits:

In this campaign, all persons eligible to vote in the whole canton were targeted prior to the elections to both chambers of parliament. Thanks to the tab that sticks out of the letterbox, the party was brought to the attention of voters right before they received their ballot sheets.