Swiss Post as a thirst-quencherRefreshingly creative marketing
A mineral water producer attracts new customers with a refreshing campaign.
In the fiercely competitive mineral water market, the mineral water producer wants to send out a message with its quality brand. It wants its product to have a strong and immediate impact on consumers.
Swiss Post operates as a reliable home delivery service for mineral water. The postal carriers present the recipients with a sample bottle of the product, in person. They also take away with them the order forms for chargeable deliveries.
Because the product sample is handed over in person, it is perceived as a high-value gift. The element of surprise created by the campaign has a lasting, positive impact. Thanks to Swiss Post's nationwide delivery network, the customer reaches its target customers throughout Switzerland.