Swiss Post as a thirst-quencher

Refreshingly creative marketing

A mineral water producer attracts new customers with a refreshing campaign.

The aim:

In the fiercely competitive mineral water market, the mineral water producer wants to send out a message with its quality brand. It wants its product to have a strong and immediate impact on consumers.

The solution:

Swiss Post operates as a reliable home delivery service for mineral water. The postal carriers present the recipients with a sample bottle of the product, in person. They also take away with them the order forms for chargeable deliveries.

The benefits:

Because the product sample is handed over in person, it is perceived as a high-value gift. The element of surprise created by the campaign has a lasting, positive impact. Thanks to Swiss Post's nationwide delivery network, the customer reaches its target customers throughout Switzerland.