A practical giftA household appliance supplier surprises homeowners
A supplier of household equipment wants to make a lasting impression on potential customers.
Homeowners are to be given a practical file, in which they can tidily store operating instructions, service manuals, warranty certificates etc. The file is designed to permanently anchor the supplier's range of appliances in the minds of the target customers.
Swiss Post selectively delivers the files. The postal carriers hand the surprise gift over to the recipients in person, at their front door. If the recipients aren't at home, they take the file away with them.
Presenting the file to the recipient in person is the most effective way to grab their attention. Circulation waste is kept to an absolute minimum by the targeted handover of the files. Savings were also achieved in terms of material costs. The successful campaign was repeated several times.