Say it with scentA service centre steps on the gas
The service centre of a motoring association promotes its vehicle testing services through a spectacular campaign.
The motoring association wants to make car owners aware of the vehicle tests at its regional test centres, while at the same time enhancing its image as a highly efficient service organization.
Swiss Post distributes flyers bearing the slogan "Does your car still smell like new?" to around 23,000 letterboxes. A pouch adorned with a scented logo hangs from the letterbox opening, arousing curiosity. This element cannot be missed. Even people with "no advertising" stickers on their letterbox notice it.
The unique scented logo is an eyecatcher and an original giveaway. The advertising campaign arouses interest in the vehicle testing services and generates visitors. Furthermore, it has a longer-term impact as an image-promoting measure.