DirectAnalyticsAnalysis and enhancement of the customer data base
DirectAnalytics analyses only customer transaction and behaviour data. These are linked using area and purchase typologies developed by Swiss Post. The DirectAnalytics analysis results constitute the basis for a comprehensive consultation. Guidelines for developing market potential will be illustrated in the discussion.
You would like to gain a clear picture of the nature and quality of your customer base. You would like to know about the purchasing power and place of residence of the most valuable customer segments and potential new customers. Clearly segmented customer data should allow specific management of marketing activities.
We use DirectAnalytics for a systematic quality check of your customer data. The transaction data are then broken down by socio-demographic criteria into value segments and transferred to area types. Our specialists will help you interpret the findings and advise you about marketing measures.
The benefit for you
You will know your individual market potential in the various regions of Switzerland. A results matrix provides a solid basis for evaluating the chances of success for marketing activities. You can thus use DirectAnalytics and professional advice to plan specific measures for up-selling, customer retention, winning back customers and customer acquisition.
- (PDF, 464 KB) (german version)