PromoPost Partially Addressed

Targeting by sociodemographic criteria

PromoPost Partially Addressed enables you to fine-tune your selected target group. Your unaddressed mail items are provided with an address with a neutral salutation that alludes to individual characteristics or preferences.

Possible criteria for narrowing down the target group are gender, age, income, purchasing power or household size. Personal preferences such as sense of fashion, love of animals or spending habits can also be used for example.

  • Target group limited to minimize circulation waste
  • Delivery to all addresses that match the target group profile
  • Individualized partial address alluding to a particular interest
  • Delivery on a specified day from Monday to Friday

With PromoPost Partially Addressed you can reach clearly defined target markets. The appearance of your mailings is very similar to that of addressed postal items. This boosts their appeal to your defined target audience even more effectively. You also benefit from favourable terms.