Subscriber services

Maintaining subscriber relationships in a CRM system

To systematically design all the processes required for maintaining subscriber relationships requires a powerful CRM system, especially when you have a high volume of subscribers. We provide a state-of-the-art CRM infrastructure and offer a comprehensive service.

Data-based monitoring and processing of subscriber relationships is a vital element of modern publishers' marketing. However, customer relationship management is not just about software solutions. The technical side is simply a means to an end. CRM can only deliver the added value required if the system helps to improve and strengthen the personal relationship with the customer. That is exactly our goal.

Targeted marketing

We manage your subscribers using a powerful CRM system. Carefully recording and tracking the behaviour of your existing and prospective subscribers allows you to target them with specific measures and continually develop the relationship. Our support in this area is solidly based on high service quality and many years of experience.

Support for entire cycle

We will acquire new readers for you, reduce the number of terminations by providing professional advice, and win back former subscribers. We will wake up inactive customers from their passivity, and awaken interest for additional products among existing subscribers. The focus is firmly on customer loyalty, which is strengthened in the long term by our excellent and comprehensive services.