Swiss Post operates a news channel on Twitter for journalists, bloggers and other interested parties. As well as press releases, it also provides background information, dates and other messages relevant to journalists via Twitter. The channel is available in German, French, Italian and English:.  www.twitter.com/swisspostnewsThe link will open in a new window; The target page is not barrier-free.

Swiss Post has also created dedicated Twitter channels for private customers and business customers. These customer channels provide relevant information separately in German, French, Italian and English. Both PostFinance and PostBus have also been active on Twitter for some time.

Social media at Swiss Post

Swiss Post is responding to the rapidly growing significance of social media by presenting its own three brands "Swiss Post", "PostFinance" and "PostBus" on the different platforms. Their activities focus on the needs of its customers. On the platforms, they can find fast information, insights into the company and a way of getting in touch with Swiss Post easily. Anyone who contacts Swiss Post via social media can count on receiving a fast, professional reply.

Swiss Post attaches great importance to fair, open dialogue on its platforms. It therefore calls for all users to demonstrate fair play and respect on its Facebook page with its rules for netiquette.

It is also raising awareness of this dialogue culture among its employees. Starting in autumn 2011, Swiss Post wants to provide support for its employees with regard to private use of social media using various measures such as an animated video on the code of conduct for social networks, guidelines for the individual channels or special educational measures for trainees.